“Ursine Major is a song about empowering femmes to free themselves from the clutches of toxic relationships and controlling masculinity, so I wanted to represent these themes of femme rage and empowerment in a really stylised and almost grotesque manner. In the original Goldilocks tale, the three bears were three bachelor housemates instead of a family, so the idea of turning the bears into stereotypical scummy sharehouse bros and playing with these exaggerated tropes whilst leaning into the unhinged nature of the Goldilocks character really appealed to me as a fun way to represent femme rage and empowerment. 

“Creating exaggerated masks for Goldilocks also added a unique visual appeal to the video that helped to construct a strong storybook-inspired aesthetic, but with an unsettling undertone. Defiling the classic fairytale look with these grotesque masks as well as an excess of beers and unsightly material amongst the quaint cottage surroundings was such a fun process and harks back to the darker undertones of original fairytales, which perfectly encapsulates the undercurrent of feminine fury in the song.”